Rainbow Lotto

This advert was pulled from a puzzler magazine and is a company I have actually never heard of but looking at the advert, it seems like a great idea, that’s what adverts are supposed to do! The top line catches your eye by asking if you would to increase your chances of winning at the Lotto and gives you a very tempting percentage increase of 702%

We see a young happy couple with a glass of "celebratory" champagne, this will make the reader think that they can have the same. They have also underlined that you’re guaranteed one correct number in every draw, now although you don’t win anything for one number, it still sounds very appealing. The top half of the advert seems to good to be true and they are aware of this which is why they give you their website half way down and mention a key word……..testimonials, these are key in the decision making when you are a bit skeptical. Towards the bottom of the advert they have included a registration form in cas you don’t have the preferred internet connection so it can appeal to anyone and everyone